Year: 2022

RECORD-BREAKING CAMPAIGN LAUNCH FOR BOSS AND HUGO – COVERAGE WITH ALMOST 2 BILLION IMPRESSIONS IN 1 DAY

METZINGEN, Germany, Jan. 28, 2022 /PRNewswire/ — HUGO BOSS successfully kicked off its brand refresh, following its new growth strategy, with the simultaneous launch of the two star-studded global campaigns for its brands BOSS and HUGO on January 26. Together, the two global campaigns gained a coverage of 1.9 billion impressions and 75 million engagements […]