Innovation by Design Summit Launch for First Time in Region -1-

For his part, in a similar statement to QNA, Director of Marketing and Communications at Msheireb Properties Dr. Hafiz Ali said that the Innovation Summit is a comprehensive event that brings together arts, architecture, design and sustainability, and provides a space to highlight designers, entities and artists working to provide solutions to the pressing present and future difficulties and issues. He explained that organizing the summit in a city that embraces design and heritage is a significant choice, and puts regional capabilities in design and creativity on the global map. A discussion session was held regarding the possibility of adopting modern and sustainable materials, in which several experts in architecture participated. The speakers discussed sustainability challenges that the region faces, including the lack of regional data, the delayed consensus on the importance and necessity of achieving sustainability in the region, in addition to the issue of industrial development that may conflict wi th the global trend towards achieving sustainability. Msheireb Properties seeks to change people's outlook on life in the heart of cities, and improve the standard of living through innovative solutions that encourage social interaction, respect for culture and heritage, and consolidate care for the environment. Source: Qatar News Agency