Global metabolic health initiative debuts in MENA at world’s largest food expo Gulfood Dubai 2026 event. Medical Wellness Association (MWA) staff and Mega Sardines Management at Gulfood Dubai 2026 event. DUBAI, United Arab Emirates, Feb. 06, 2026 (GLOBE NEWSWIRE) — The US-based Medical Wellness Association (MWA), the global leader in bringing together wellness-based physicians and practitioners, launched their 2026 initiative, “The Year of the Sardine” at GulFood convention last week in Dubai. GulFood, the world’s largest food and culinary expo with over 8000 exhibitions and 100,000 attendees, provided the perfect backdrop to spread the health message behind the simple premise of, “Eat more sardines.” “Given the lack of meaningful progress against major health challenges including various cancers and cardiovascular disease, all of us in the health and wellness space need to reflect deeper on the science and recalibrate the direction we give to the general public,” says Dr. Christopher Breuleux, President of the MWA. “And with more data suggesting that metabolic dysfunction and insulin resistance rests at the foundation of these leading health issues, we believe it is prudent and responsible to redirect attention to metabolic health and reduce insulin resistance. Diet plays a key role in metabolic health, and when it comes to diet, it’s a challenge to find a better food choice than sardines,” added Breuleux. What consumers need is easy to follow instructions, and this is the brilliance at the heart of “The Year of the Sardine” initiative. By just adding 3 servings of sardines per week into their diet, an average consumer can make potential improvements in metabolic health. Sardines not only consist of proteins and healthy omega 3 fats, but in terms of nutritional density they are a powerhouse, loaded with essential vitamins and minerals. Not all sardines are equal. Based upon fishing practices and processing practices, some are