Dictador Names Will Smith as Global Artistic Director, Marking a Bold New Chapter for the Luxury Rum House Leave a reply MIKOŁÓW, Poland, Jan. 29, 2026 (GLOBE NEWSWIRE) — Dictador, Colombia’s iconic luxury rum house, announces the appointment of Will Smith as Global Artistic Director, signaling a defining new chapter in the brand’s evolution at the intersection of art, storytelling, and fine rum. Will Smith with Dictador in Poland Will Smith, Dictador’s Global Artistic Director, taking part in the brand’s launch activities in Poland. More than a traditional brand partnership, Smith’s role represents a creative alliance designed to shape how Dictador connects with culture worldwide. As Global Artistic Director, Smith will bring his creative vision, energy, and passion to curating bold brand moments, fostering intimate cross-disciplinary collaborations, and inviting artists from across mediums—film, music, visual art, and beyond—to gather around what Dictador calls “the table.” “This isn’t about endorsing a bottle,” said Will Smith. “It’s about creating space. When I first met Mariusz and the Dictador team, I felt their respect for legacy and their fearless desire to tell important stories through art. Dictador doesn’t just make rum—it creates culture. That’s a table I wanted to sit at.” Smith’s journey with the brand began years earlier in Cartagena, where the rhythm of the city—and the spirit born there—left a lasting impression. Over time, Dictador continued to appear in places meaningful to him, eventually leading to conversations with Mariusz Jawoszek, Dictador’s visionary CEO. Their dialogue—rooted in creativity, transformation, and disruption—laid the foundation for this partnership. Once involved, Smith immersed himself fully in the brand, participating in workshops, creative brainstorms, and special projects such as The Game Changer. Now, as Dictador enters a period of accelerated growth—particularly in the United States—Smith joins at a pivotal moment. “Will embodies the same rebellious, dynamic
