McFIT “The Original” Launches International Franchising – One of Europe’s Most Recognized Fitness Brands Enters a New Era Leave a reply BERLIN, GERMANY – Newsaktuell – 22 Jan 2026 – McFIT, a cornerstone of the European fitness landscape since 1997, is entering a new chapter in its corporate development: for the first time, the successful gym concept will be offered as an international franchise. This move paves the way for McFIT’s global franchise growth in previously untapped markets without company-owned locations. To date, McFIT has been active exclusively with over 230 company-owned gyms across Europe (Germany, Austria, and Italy). All studios have been leased, built, and fully operated by the company. This structure will remain unchanged in existing markets. At the same time, McFIT is now pursuing an international growth strategy that complements the successful franchise model of Gold’s Gym, which has been part of the RSG Group since 2020. Gold’s Gym currently operates 58 company-owned studios worldwide alongside 507 franchise gyms. “Over the past years, we have proven that we not only understand franchise systems, but can successfully scale them worldwide,” says Jörg Fockenberg, VP Strategy, Expansion & Franchise at the RSG Group. “With the internationalization of McFIT as a franchise concept, we are taking the next logical step and opening our strongest European brand to new markets around the world.” To make the McFIT concept globally accessible for franchise partners, the company developed a comprehensive package of professional franchise tools. These are designed to adapt flexibly to local conditions, ensure strong brand management and a consistent brand appearance, and provide partners with all necessary tools for smooth studio setup and daily operations. This is complemented by clearly defined processes and structures that support franchise partners from initial contact through well beyond contract signing. “Our goal is to create

“Taste Hong Kong,” a Chef-Curated Gourmet Guide to the City’s True Culinary Soul Leave a reply More than 50 master chefs handpick 250 restaurants to showcase the authentic flavours of Hong Kong’s neighbourhoods HKTB_tasteHK_KV HONG KONG, Jan. 22, 2026 (GLOBE NEWSWIRE) — Hong Kong’s longstanding reputation as one of the world’s great food cities has been built on contrast — a destination where humble street stalls sit comfortably alongside polished Michelin-starred dining rooms, and where “Great Taste” can be found everywhere in Hong Kong. This season, the Hong Kong Tourism Board (HKTB) celebrates the city’s rich culinary culture with the launch of Taste Hong Kong, a new gourmet guide developed in collaboration with the Chinese Culinary Institute (CCI) that invites visitors to experience the city through the eyes — and appetites — of its master chefs. Taste Hong Kong is a chef-curated culinary guide to the city’s diverse neighbourhoods. More than 50 master chefs — all graduates of CCI’s prestigious Master Chef Course in Chinese Cuisine — have collectively handpicked 250 restaurants throughout Hong Kong, shining a spotlight on the places they return to time and again. The guide offers a comprehensive and refined overview of the city’s culinary landscape, highlighting a rich tapestry of Chinese cuisines alongside an array of international flavours, from traditional noodle shops and classic dessert parlours to family run local gems, artisanal cafés, upscale hotel restaurants, and Michelin-starred fine dining destinations. Going beyond conventional rankings and accolades, the guide provides an authoritative, insider perspective on the city’s most authentic and distinctive gastronomic experiences. Sun Heung Tea Restaurant Ai Tongue Taste Hong Kong offers an insider’s guide for food lovers – from refined fine dining experiences to beloved local favorites like cha chaan teng, as well as hidden gems such as local desserts and claypot rice.