The Native Brand, P&G Studios and dentsu Entertainment Launch America’s First Brand Co-Produced Feature-Length “Microsoap” for the Vertical Video Era Produced by Pixie USA, Titled “The Golden Pear Affair”
Trailer and series launch in January 2026; social-first distribution to be followed with a proprietary app experience LOS ANGELES, Dec. 10, 2025 (GLOBE NEWSWIRE) — Native, a clean beauty and personal care brand, P&G Studios, a division of Procter & Gamble, and dentsu Entertainment, a division of dentsu, today announced the first brand co-produced feature-length “microsoap” in the US. The social-first, short-form scripted series, “The Golden Pear Affair,” produced by Pixie USA, reimagines the classic soap opera for the vertical, mobile-first era. Designed for today’s swipe savvy audiences, the new “microsoap” format delivers fast-paced storytelling with cliff-hangers and character arcs in bite-sized episodes. With 50 episodes, this microsoap tells a complete, cinematic story that mirrors the scope of a feature-length film. From its groundbreaking origins in radio soap operas to today’s contemporary hits such as Beyond the Gates (CBS), P&G and partners continue to lead the evolution of the soap genre. The Golden Pear Affair The Golden Pear Affair The trailer for Native’s “The Golden Pear Affair” will premiere in January 2026, with the series launching shortly thereafter across leading social platforms, before expanding to a proprietary app experience. Viewers can expect a thrilling adventure-romance that elevates the vertical series experience while staying true to Native’s authentic voice. Starring Nick Ritacco and Aloyna Real, two leading microdrama actors with significant fan bases, the story explores themes of self discovery, travel, adventure, love and recognizing your own worth. The initial rollout will focus on North America and aligns with Native’s newest limited edition collection which will be available on nativecos.com and Target starting in late December 2025. This collection – Global Flavors – features fragrances inspired by locations from around the globe to take you on an indulgent adventure without having to leave your shower or bathroom. These scents and Native’s commitment to clean formulas, inspired