Equativ Launches Media Planning Agent to Enhance Buyer Efficiency and Boost Campaign Outcomes
Equativ Launches Media Planning Agent to Enhance Buyer Efficiency and Boost Campaign Outcomes Leave a reply Built on Maestro by Equativ, this is the first of a full suite of Equativ AI Agents for buyers that simplifies media planning, drives smarter decisions, higher ROAS, and scalable performance. NEW YORK, Dec. 09, 2025 (GLOBE NEWSWIRE) — Equativ, the leading independent media platform, today announced the global launch of the Media Planning Agent, an AI co-planner embedded directly into the Maestro by Equativ platform. Built on Equativ’s SSP infrastructure, the Media Planning Agent transforms media briefs into actionable deal strategies, helping agencies and advertisers plan faster, execute with precision, and improve outcomes while maintaining full transparency and control. “With our Media Planning agents, traders stay fully in the driver’s seat, and the agent does the heavy lifting,” said Ben Skinazi, CMO, Equativ. “Our goal is clear: Empower buyers with scalable performance and efficiency, producing better work that leads to tangible outcomes, delivering campaign success, and giving them much-needed time back.” A Media Snippet accompanying this announcement is available by clicking on this link. Key Benefits for Media Buyers: Instant Guidance: Chat with the agent or share a brief to receive targeting guidance, audience insights, deal packaging, and activation recommendations. Automated Activation: Once approved, it generates and activates the most optimal PMP (Private Marketplace) configurations within the platform, aligned with the buyer’s goals. Advanced Meta Deals: A unique feature in Maestro is now elevated by the agent’s ability to automatically bundle multiple deals into one easy-to-activate PMP, leading to greater opportunities for insights, optimizations and performance. Optimized Performance: Analyzes 400K+ sites and apps to prioritize premium supply, first-party data, and the most relevant audience segments for each campaign. Time Savings & Focus: Cuts up to 40% of planning time, freeing teams to focus on creativity, strategy, and client partnership. Transparency & Trust: Operates with