Meltwater 2025 Year-End Product Release Delivers Smarter Media Intelligence with New AI Innovations
SAN FRANCISCO, Oct. 23, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, today announced its 2025 Year-End Product Release, introducing new AI tools designed to provide PR and Marketing professionals with enhanced clarity, agility, and control over their narratives in an increasingly complex media landscape. According to Digital 2026, more than 1 billion people now use standalone generative AI tools every month. News, social media, and now AI content have collided to create a new media landscape changing how people find information, form opinions and make decisions. With large language models (LLMs) redefining how audiences discover and evaluate brands, there’s a new challenge for brand managers to protect their reputation and stay ahead of the story. Meltwater’s latest release helps marketers, communicators and brand managers take back control, giving them a clear picture of what’s being said about their brand. These new tools give teams consolidated reporting across paid, earned and owned media, transparency into how LLMs are representing their brands, insights from video content at scale, and smart AI teammates. Together, these features surface sharper, strategic, and relevant insights, empowering organizations with the tools to act on emerging narratives in real-time, and the intelligence to shape the narrative proactively. Key features of the 2025 Year-End Release are designed to provide customers with a unified experience, comprehensive content, enhanced analytics and AI platforms and workflows: Unified Dashboards: A connected reporting experience that measures paid, earned, and owned media efforts collectively, providing a global view of performance across channels, and reducing the time spent stitching together analyses from different tools. GenAI Lens: The industry’s first-ever LLM-monitoring capability that enables brands to monitor how they, their products and competitors are discussed across leading LLMs. It captures responses, providing transparency into the narratives being formed and the